Jordhan Woods

FOR IMMEDIATE RELEASE

Fourth is King x The Hood Internet = Kings of Pop(-Up)

Chicago, IL (July 29, 2014) The Creators of comfort, Fourth is King, are at it again with their latest pop-up shop. This time around the Chicago streetwear brand is bringing the party to Humboldt Park, with a one night only event featuring a mixtape debut from Chicago mash-up kings, The Hood Internet. Taking place August 8th from 6pm-10pm at independent gallery space Rational Park, the FIK pop-up will preview items from their Fall 2014 collection, as well as a re-issue of the popular ‘Windy City’ tee in new colors.

Additionally, the event will showcase a Fourth is King x The Hood Internet collaboration for their newest mixtape, The Mixtape Volume 8. The duo called upon FIK to design the album cover, as well as the animated .gif version, set for a limited edition CD release at the pop-up on Friday, August 8th before it is made available online the following week. Guests are invited to enjoy complimentary beverages while they shop the Fourth is King collection and nod their heads to a brand new mix from The Hood Internet.

Rational Park is located at 2557 West North Avenue, Humboldt Park.

For more news and additional updates, follow Fourth is King on Twitter: @FourthisKing along with #FIKxTHI

About Fourth is King

Fourth is King was founded in 2010 by James Byrnes IV out of a desire to create something all his own. That desire turned into a successful online shop specializing in comfortable gear with a simple, sophisticated style. FIK is inspired by design and street art, skateboarding, music and traveling. They strive to inspire the independent spirit in all of their customers by providing comfortable apparel that instills confidence.

“Confidence stems from your level of comfort… and we want you to be confident in the pursuit of what you love.” – J. Byrnes, Founder and Designer, Fourth is King

Shop Fourth is King Online at www.fourthisking.com

About The Hood Internet

A mash-up crew who came to fame thanks to their genre-jumping mixes, the Hood Internet was formed in Chicago after members Aaron Brink (ABX) and Steve Reidell (STV SLV) both moved to the city with fresh college diplomas. They met in the indie band May or May Not, but after some experimentation with loop-based music software, they began combining Lil Wayne with Modest Mouse, Swizz Beatz with Deerhoof, and R. Kelly with Jens Lekman. The Hood Internet Mixtape Volume 1 landed in 2007, while 2008’s mixtape The Hood Internet vs Chicago landed on some media year-end Top Ten lists, including Current TV’s. Their 2012 album FEAT (Decon Records) moved beyond the mashup featuring original productions and a unique roster of guests including many Chicagoans like Psalm One, ShowYouSuck, Kid Static, Slow Witch, and Kleenex Girl Wonder. http://thehoodinternet.com